- Networking - LinkedIn is perfect for finding and approaching potential customers including very senior customers
- Referrals - LinkedIn make it easier for referrers and potential customers to make an introduction
- Relationship Building - LinkedIn Discussion Groups and webinars are powerful ways of nurturing relationships
- Though Leadership - Webinars, LinkedIn Groups,LinkedIn Pulse and your blog provide an excellent platform.
Marketing professional service present unique challenges - since you're the product and the marketer, you need to be in two places at once. Small professional services firms always have a problem of Feast or Famine, especially in the early stages of the firm's life https://youtu.be/JtCeD52DXh8 We know that certain marketing approaches work particularly well in Professional Services Marketing - fortunately there are online equivalents: