The products and services of some companies are too complex to communicate well in text or image form. Some products need the human touch of video or webinars. In the early stages of a complex product/service sale, progress is made by establishing trust and authority; the non-verbal communication is what builds both of them and video provides a good medium for doing this.
As the customer’s understanding develops, he or she is likely to have questions and so it becomes important to provide a two way path; webinars (Web Seminars) provide this extra interactivity and have other benefits relating to lead capture and creating urgency (webinars aren't available at any time like videos).
Viral Promotion is about posting content that people wish to share so badly that it becomes as common as the outbreak of an infectious disease. Viral content coupled with press release to seed the virus can lead to large surges ion traffic and permanent increases in site traffic especially for thought leaders.
The Gold Lead Generation Package has facilities for
- video marketing including promotion, lead capture and in-video social sharing,
- webinar promotion, lead capture, audience management and recording management
- viral promotion
SMEsOnline recommends the Gold Package to customers with complex products (eg software or biotech companies) or complex services (lawyers, financial advisers). As well as the Silver Package facilities, the additional capabilities are also backed up with:
- Extra video promotion and syndication
- Press releases
- Promotional videos
- Additional email marketing
If your business would benefit from some additional leads and needs to build trust and authority amongst a customer base that may not be located conveniently for meeting face to face, then the Gold Package is recommended for your business. Get in touch with SMEsOnline using the contact form or by dialing +44 (0)7855 406652